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I just received an email from United offering a very similar promotion that I received from American Airlines a few days ago. For a limited time through November 15, 2015, you can get a 500 mile bonus after spending $75 through their online shopping portal.
The terms also suggest that this could be a targeted offer, so there might be a few variations of this promotion floating around. Check your email to see which offer you’ve been targeted for.
If you were planning on purchasing something online over the next week, I suggest checking out both the American AAdvantage and United MileagePlus Shopping portal to grab those extra 500 miles. Just make sure your account was in fact targeted.
Both shopping portals are run by Cartera (which is one of the worst run portals out there, btw), so I am not surprised to see similar promotions for the two portals. Even the marketing banners were the same!