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Starwood just announced their first promotion for 2018 which will allow you to earn bonus points on you second stay between January 16 and April 15, 2018. With the “Great Weeks, Grands Weekends” promotion you’ll earn double points on all eligible paid stays, but if your stay falls on a weekend you’ll earn an additional 500 bonus points.
You’ll need to register for this promotion by March 31, 2018, although I suggest just doing so now so you do not forget. Also, make sure to take a look at the list of properties participating in this promotion so you aren’t taken for a surprise later on.