Through September 20, 2018, you can purchase Hilton Honors points with a 100% bonus. The one caveat is that you must make a bulk purchase of either 40,000 points or 80,000 points (plus the 100% bonus). Usually with these promotions you can purchase in increments of 1,000 points, so this is definitely a unique promotion for purchasing points. While slightly different, a 100% bonus usually comes around once or twice a year, so this is definitely a great time to buy if you have a specific destination in mind. Just make sure to do the math to see if purchasing points is actually worth it.
As previously mentioned, this offer is good for some, but I definitely do not suggest purchasing points speculatively. I suggest checking out to see if the cost of purchasing points for a redemption is cheaper then paying cash at the hotel. Remember, last year Hilton revamped their entire approach to redeeming points so the number of points you’ll use is loosely tied to the price of the room if you were to pay for it. The higher the price, the more points it will require, although it will not go above the maximum number of points required for that category (or at least the category it used to be). With this promotion you are buying points at .5 cents per point. And remember, if you have Hilton status (Silver, Gold, or Diamond) you get the 5th night free on an award redemptions. You can learn more about earning status from this prior blog post – all Hilton credit cards also give you status as long as you are a cardmember!
I will personally be sitting this one out. I do not have a specific need for Hilton points and I am really not looking to collect more as this time. But for those that have a specific need, enjoy this promotion!