I received an email from Southwest yesterday that until the end of the month, May 30, 2016, you can purchase their points with a 50% bonus. This means you are ultimately purchasing points at 1.83 cents per point.
Points can be purchased in 1,000 point increments (starting at 5,000 points to receive the bonus) and you can purchase up to 60,000 points. While we’ve seen a 50% point promotion in the past, this is the best you’ll get. While a bonus always sounds great, Southwest has a fixed redemption program, so you are still not get the value that they are worth.
As mentioned above, Southwest has a fixed redemption where each point is worth 1.43 cents per point – this is LESS THAN the purchasing price of 1.87 cents per point. So to buy points for more then they are worth is definitely NOT a good value. However, if you are close to redeeming for a flight and shy a few points, do the math to see if purchasing points will ultimately be worth it to redeem for a free flight.
Ultimately, this probably is not a good promotion for most of you, however, there are a select few that will see the benefit. Keep in mind that purchasing points will NOT count towards the companion pass. Purchase Southwest points here and it will require you to sign into your Southwest account.