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I just saw an announcement on JetBlue’s site that they will no longer accept gift cards for online reservations.
You can still make use a gift card by calling and making a reservation through a JetBlue representative (1800-JETBLUE). Fortunately, the $25 phone booking fee is waived since this is the only option for making a reservation with those gift cards. You can use up to four gift cards in one reservation.
If you have any JetBlue gift cards sitting around, I suggest using them on your next JetBlue flight. It seems as though JetBlue gift cards will soon be obsolete since you can no longer purchase them and redeeming them just became more challenging.