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Hilton is offering its members to purchase points with a 20%, 30%, 40%, or 50% bonus. You will need to sign into your account to see which offer you were targeted for, if any. You can check your offer and purchase points here.
I personally was targeted for the 50% offer and if I were to go all in and purchase the 40,000 point calendar year maximum I would ultimately get 60,000 points for $400. I personally do not think this is a good deal as typically a room requiring 60,000 points a night will cost way less than $400. Although there are always exceptions. This is really only a good offer if you are looking to purchase a few points to top off an award redemption.
This offer is valid for points purchased through December 22, 2014 and you can purchase up to 40,000 points a calendar year. Points will be posted to your account within 24 hours.