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Over the past few days you might have read on many blogs that IHG changed the terms of their “Into the Nights” promo. While I wasn’t personally affected by this change, I know MANY folks where. The terms that changed were the requirements of how many nights you needed to book through the app. For most people, this requirement changed from only needing one night to MANY nights.
When folks started to see this change, IHG ultimately said “too bad.” Apparently people were originally given the incorrect promotion and the new terms were the new requirements. This went on for a day or so and really gave IHG a bad rep.
After many complaints, IHG finally came around and have agreed that those who have already registered for the promotion can revert back to the original promotion they were given. The only problem with this is the site still gives the new terms. My assumption is the system is will not automatically give you the points if you meet the terms of the original promotion and a phone call to IHG will be required. But that is speculation, so I will be interested to see what happens with this. Per the IHG representative on FlyerTalk:
“IHG will be honoring their original offer and IHG Rewards Club Members will see their offer as complete if they made progress toward it. If the members have yet to stay toward their offer, but have already registered, it will transition back to a hurdle of one stay to complete.”
Unfortunately though, those who have yet to register will be required to complete the new terms to get the points. This is unfortunate for those who have already looked into their offer, but for some reason hasn’t yet register. But, if you call and request the original offer for your account, you should be granted that request. At least that is how I read the IHG representative on FlyerTalk:
“IHG Rewards Club Members who have yet to register or to see their offers will receive the variable stay amounts. To those who may inquire why they have a variable amount, we are honoring the original offers that members saw when they received their offers. All members who are newly registering are receiving the correct variable amounts.”
I personally reached out to my PR contact at IHG and was told that someone from IHG Rewards would be reaching out to me immediately. As expected, I still have not heard from this representative. Once I do (if I do), I will be sure to keep you all updated.
Will you continue on with this promotion? I have one out of four nights completed, so I am going to move forward. I would not be surprised if many folks stop in their tracks and never trust IHG again. Quite honestly, once this promotion is over, I will most likely not go out of my way for them again. While I understand there are sometimes mistakes, this was a massive mistake that was not discovered until weeks later. I also am quite disappointed in the way IHG handled this issue initially.
What do you all think?